Bratz - The Girls With a Passion for Pokies?!

You may have heard of the Bratz dolls with oversized heads targeted at preteen girls. Well they seem to be teaching our young women about more than just fashion but also gambling.

Ray MacNeil, from Nova Scotia, Canada brought the Japanese Bratz Official site to the attention of the gambling research and service provider community worldwide, when he discovered his daughter playing the following game on the site.




The game is rigged to guarantee large wins but in all other ways seems to encourage gambling by not only normalising playing poker machines, but also leading to the development of false beliefs such as control of poker machines (which are completely random) and the occurence of the early large win which we know is a contributor to problem gambling especially in young people.

Also the fact that the slot machine is accessed via a laptop seems to indicate that this potentially promotes internet gambling.

Parents should therefore be warned not to allow their daughters to access the site http://www.bratzpack.jp Also if you want to register your protest to the site with the manufacturers of Bratz dolls, you can do so by accessing their contact details at http://www.mgae.com/contact.asp

Let me know what you think about this issue by clicking on the comments link.

GG